Download our latest Shoppers Drug Mart Everyday App! Free Download

Shoppers Optimum® / Pharmaprix Optimum®

August 2010

Win 10,000,000 Shoppers Optimum/Pharmaprix Optimum Bonus Points Contest

Official Contest Rules

How To Enter:

NO PURCHASE NECESSARY. There are two alternative ways to enter. You can enter this contest online at or by submitting a 50-word essay by mail. Limit of four entries per person. Contest begins August 5, 2010 9:00:00 a.m. EST and ends September 3, 2010 11:59:59 p.m. EST (the “Contest Period”). You must be a legal resident of Canada, 16 years of age or older and a Shoppers Optimum/Pharmaprix Optimum cardholder to enter. Employees of Shoppers Drug Mart/Pharmaprix, the Associate/Owners of Shoppers Drug Mart/Pharmaprix stores and their respective affiliates, subsidiaries, advertising and promotional agencies, fulfillment house and members of their respective immediate families or those with whom they are domiciled are not permitted to enter the contest.

  1. Online Entry: Enter by playing the Shoppers Optimum 10th Birthday Shoppers Optimum Personality game at or By playing, your name will be automatically entered into the contest. Three (3) additional entries can be earned by clicking once on each of the “Share on Facebook”, “Send to a Friend” and “Complete your Optimum Profile Details” links available to you upon completion of the Shoppers Optimum Personality game.

  2. Mail-in Entry: To enter the contest without participating online as above, please write a 50-word essay about why you like shopping at Shoppers Drug Mart/Pharmaprix. You may enter a maximum of four (4) essays during the Contest Period. Each essay must be an original and cannot be mechanically reproduced. Limit of one essay per envelope with sufficient postage. Include this essay along with your name, Shoppers Optimum Card / Pharmaprix Optimum Card number, address, postal code, and phone number and mail it to: Shoppers Optimum/Pharmaprix Optimum “10th Birthday” Contest c/o Shoppers Drug Mart, 243 Consumers Road, Toronto, Ontario, M2J 4W8. All essay entries must be postmarked no later than September 3, 2010 and received by 5:00 p.m. (EST), September 10, 2010.

Prize Details:

One (1) prize is available to be won. The prize consists of ten million (10,000,000) Shoppers Optimum / Pharmaprix Optimum Bonus Points. Approximate retail value of the prize is $17,895. Winner is not entitled to any monetary difference between actual prize value and stated prize value, if any. One prize to be awarded nationally. Due to a maximum permissible allotment of 9,999,999 Shoppers Optimum/Pharmaprix Optimum Points on any card, the 10 million points must be divided between winner’s existing Shoppers Optimum/Pharmaprix Optimum card and a second Shoppers Optimum/Pharmaprix Optimum card to be issued in winner’s name. The Contest Sponsors reserve the right to substitute a prize of equal or greater value in the event that the prize described above is unavailable due to circumstances beyond their control.

Chances of Winning:

The chances of winning depend on the number of eligible entries received.

The Drawing:

A random draw will be made at the Shoppers Drug Mart central office in Toronto on September 15, 2010 at approximately 3:00 p.m. EST. All entries become the property of Shoppers Drug Mart Inc/Pharmaprix and will not be returned. A Shoppers Drug Mart/Pharmaprix representative will notify the selected entrant by phone within one (1) week of the draw date listed above. In order to win, the selected entrant must first correctly answer a mathematical skill testing question to be administered by phone at a mutually convenient time and then sign and return a standard declaration/release form (“Declaration and Release”) confirming compliance with the contest rules and acceptance of the prize as awarded. The selected entrant (or his/her parent/legal guardian if under the age of majority in his/her province/territory of residence) must sign and return the Declaration and Release within ten (10) days of receipt or the prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. The selected entrant (or his/her parent/legal guardian if under the age of majority), by acceptance of a prize agrees to release the Contest Sponsors, the Associate/Owners of Shoppers Drug Mart stores and the Affiliate/Owners of Pharmaprix stores and their affiliates, franchisees, subsidiaries, advertising, promotional agencies, promotional partners and fulfillment house (the “Releasees”) from any and all liability claims or actions of any kind whatsoever. If the selected entrant cannot be contacted within 10 days, fails to correctly answer the mathematical skill testing question or fails to meet or comply with all of the contest conditions, that individual will be disqualified, will forfeit any and all rights to the prize, and another entrant will be randomly selected from among the remaining eligible entries.

General Rules:

This contest is conducted by the Contest Sponsors. All decisions of the judge(s) are final. This contest is subject to all applicable federal, provincial and municipal laws. Void wherever prohibited by law.

Entries obtained through fraudulent means or through an abuse of the Shoppers Optimum Program/Pharmaprix Optimum Program or in any way tampered with, forged, mutilated, illegible, incomplete or mechanically reproduced essays may, at the sole discretion of the Contest Sponsors, be disqualified.

All essays become the property of the Contest Sponsors and shall not be returned. Contest Sponsors are not responsible for entries lost, late, misdirected, containing inaccurate information or delayed for any reason.

By entering the contest and/or accepting the prize, winner consents to the use of his/her name, voice and/or photograph in any publicity or advertisement carried out by Shoppers Drug Mart/Pharmaprix and on the list of winners without further compensation. Winner will be required to be present for a ceremony to award the prize at a designated Shoppers Drug Mart/Pharmaprix store, on a mutually acceptable date. Prize is non-transferable, not convertible to cash or credit and must be accepted as awarded.

For the name of the winner, send a self-addressed, stamped envelope by October 3, 2010 to Shoppers Optimum/Pharmaprix Optimum “10th Birthday” c/o Shoppers Drug Mart, 243 Consumers Road, Toronto, Ontario, M2J 4W8.

The Contest Sponsors and their agents are not responsible for technical, computer, printing, distribution, or production errors and may terminate or withdraw any contest found to contain such errors without liability and without notice, at their sole discretion.

Quebec residents can submit any litigation regarding the conduct of this contest or of the awarding of a prize to the Régie des Alcools, des Courses et des Jeux du Quebec for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. This contest may be terminated at any time with the approval of the Régie des Alcools, des Courses et des Jeux du Quebec.

Contest Sponsors: Shoppers Drug Mart Inc. and Pharmaprix Inc.

Shoppers Drug Mart, Pharmaprix, Shoppers Optimum Program, Pharmaprix Optimum Program, Shoppers Optimum Card Pharmaprix Optimum Card, Shoppers Optimum Points, Pharmaprix Optimum Points, Shoppers Optimum Bonus Points and Pharmaprix Optimum Bonus Points are trademarks of 911979 Alberta Ltd., used under license.

Products cannot be purchased on this website and may not be available at all stores. Prices shown in the e-flyers reflect regional pricing. Stores may sell for less. Product availability may vary by store. Please contact your nearest store for availability and quantity limitations. Shoppers Drug Mart has updated its privacy policy as a result of the acquisition of Shoppers Drug Mart Corporation by Loblaw Companies Limited on March 28, 2014. The new privacy policy is effective June 26, 2014.