Since its founding in 1872, Shiseido Co. Ltd. is a company rich in Japanese tradition yet fiercely contemporary, for people of all ethnicities. Shiseido is dedicated to high quality, high-performance skincare products for every phase of a person’s life, meeting all skin types and skincare needs. Shiseido also sets avant-garde fashion trends with its chic makeup collection developed by highly acclaimed artistic director, Dick Page.
Shiseido’s skincare philosophy has a holistic approach to beauty. Shiseido is a firm believer that caring for the skin involves caring for everything that affects it - from the inside and out. This is why Shiseido’s deep commitment to research and development focuses not only on external environmental aggressors, but also on how the mind, body, and spirit impact the skin.
Shiseido’s signature 1-2-3 beauty method delivers unprecedented results that visibly transform skin to its most flawless, radiant complexion. The secret lies in Shiseido’s unique Step 2, Softening, which replenishes the skin’s moisture after cleansing and prepares it for deeper penetration of serum and moisturizer. As well, Shiseido’s unique aromachology skincare formulas use the science of scent to give skin the power to heal, balance, and maintain its healthiest state for life.
Those who experience Shiseido products experience the richness of beauty, the richness of true quality and the richness of full human experience - every moment of every day.