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Shoppers Drug Mart Announces Merchandising Agreement With Sony Expanding The Depth Of Its In-Store Service Centre Offering

May 13, 2010

TORONTO, ON (May 13, 2010) – As part of the Company’s strategic initiative to revitalize the service centre of its stores, Shoppers Drug Mart Corporation today announced the establishment of a merchandising agreement with Sony, a market leader in consumer electronics.

“This agreement with Sony, coupled with the recent announcement of our distribution arrangement with Rogers, brings together leading brands and serves to further strengthen our value proposition and optimize the service centre in our stores,” said Jürgen Schreiber, President and CEO of Shoppers Drug Mart. “Our customers have responded very favourably to our current assortment of consumer electronics and entertainment products. Enhancing our product assortment with popular Sony items will provide our customers with even greater choice and convenience in this growing category.”

The agreement with Sony will result in the introduction of approximately 50 Sony products to the Company’s offering of consumer electronics, games and accessories in approximately 700 Shoppers Drug Mart / Pharmaprix stores across the country, commencing in the fall of 2010. New products include Sony’s popular video game systems such as the PlayStation®3 and PlayStation® Portable, as well as an assortment of PlayStation® games, accessories and peripherals.

We are extremely excited to add Shoppers Drug Mart to our portfolio of retailers across Canada. With their vast network of stores across the country, Shoppers Drug Mart increases our ability to provide Canadians with the very best gaming solutions on the market today,” said Stephen Turvey, General Manager of Sony Computer Entertainment Canada.

About Sony

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,183 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 51 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and seven luxury beauty destinations operating as Murale. As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.


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