Warning: we may have now reached peak contour. Just a few weeks ago, a beauty blogger behind the Instagram account @MakeupWearableHairstyles uploaded a tutorial for contouring the back of your neck. The reasoning? For “slimmer, graceful-looking up-dos.”
The video has since gone viral, but we would be remiss to point out that this isn’t the first time this classic makeup technique has been applied to other body parts. Of course, celebs have long been using the method of accentuating their cheekbones and slimming their noses, but then, right before our eyes, the trend trickled into the mainstream. It quickly blossomed into strobing and baking, which gave way to clown contouring, henna contouring and yes, even hair contouring. From top to toe, the trend is now a full-on phenomenon and showing no signs of slowing down.
To get a leg up on the various new contouring techniques, there’s no better place to start than with (duh!) leg contouring. If your gams aren’t in the greatest shape, don’t bypass those mini skirts and dresses just yet. All you need is to slather on some bronzing gel or liquid that’s one or two shades darker than your natural skin tone. Next, pick out a liquid highlighter or luminizing fluid and rub it into the centre front part of your legs, paying close attention to the shins. And voila, Gigi Hadid has nothing on you.
Next up: Cleavage Contouring. This is basically what it sounds like: Face contouring, but for your décolletage. Simply use a darker shade to follow the shape of cleavage where a shadow would naturally happen, and then blend to get rid of any harsh lines. The final result looks fabulous in pictures and admittedly, it’s pretty genius for those ladies who don’t feel like splurging on a push-up bra or simply want to enhance their girls a tad.
Finally, there’s tontouring. Developed by beauty entrepreneur Marissa Carter, it’s a new way to define your face and body using not just bronzer, but also our trusted glow-in-a-bottle self-tanner. Her approach involves using makeup brushes and different shades of self-tanner (preferably with a mousse formula because it won’t clog pores) to create dimension. The biggest perk to using a self-tanner to cheat cheekbones or instant abs is you only have to do it once a week — but it’s also a little riskier.
What’s next? Who knows, but between these newly arrived renditions, and the astounding array of contouring palettes and one-off products that have hit our shelves, the possibilities are endless. Chiseled body parts for all!