Say hello to the beauty brands that are championing diversity with complexion-enhancing launches that cater to everyone.
From a universally flattering lipstick to the foundation that helps you find your exact match, these six shade-inclusive beauty selects go the extra mile to enhance your unique beauty.
For a precise shade match
Formulated to last for up to 24 hours, Urban Decay Stay Naked Liquid Foundation is the perfect pick for long days and even longer nights. Its medium-coverage, mattifying formula is available in 50 shades with nine shade intensities, three “master tones” and seven undertones to help you find your most precise colour match yet. With a waterproof, flexible texture that moves with your skin, it’s easy to achieve an undetectable, budge-proof finish.
For lips with impact
Created in a handful of universal shades specifically designed to complement every skin tone — think rich plum, spiced nude and the perfect dusty pink — Maybelline Color Sensational® Made For All Lipstick is infused with honey nectar for a smooth application that’s super comfortable to wear. Plus, it’s available in both satin and matte formulas, so you can choose the texture that suits you best.
For the perfect base
Skincare meets makeup in PUR 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer, an all-in-one formula available in an astounding 98 shades. It offers lightweight coverage while effectively concealing imperfections. And the long-wear formula doesn’t crease or flake. Plus, it delivers an ample dose of hydration, thanks to ingredients like moisture-locking ceramides and skin-softening shea butter. It’s safe to say this gem ticks off all the boxes.
For a mani with meaning
Nail your next at-home, on-the-fly manicure with Essie Expressie in “Take The Espresso,” a quick-dry polish with a purpose. Essie has collaborated with Révolutionnaire, an education-based e-commerce platform dedicated to fighting social injustice and instilling confidence in young changemakers, to celebrate the skin you’re in with their universal shades.
For extra sun protection
For great coverage with a dose of skin-loving protection, Clinique Even Better™ Makeup Broad Spectrum SPF 15 features SPF 15 to help prevent hyperpigmentation and other signs of sun damage. And there are 55 shades to choose from. The derm-developed formula is also oil-free, allergy-tested and fragrance-free, meaning it’s a great fit for even the most sensitive skin.
For customizable coverage
New to the NYX family, NYX Born To Glow! Naturally Radiant Foundation delivers a dewy, ultra-blendable finish that allows your natural beauty to shine through. With a buildable formula and 45 flattering shades, it’s easy to create a smooth and glowing base that fits your needs. Use a brush, sponge or your fingertips: the choice is yours.