Ah, foundation. It may be the secret to Beyoncé-level flawless skin, but perfecting that art requires mad skills. A good foundation application is arguably the hardest makeup move to master; other than, perhaps, the crazy world of contouring. And regardless of how hard you try to create the perfect complexion, it can still go horribly, horribly wrong.
Good news: it doesn’t need to be that way! We’ve solved some of the biggest foundation issues—so you’ll never need to worry about making a face faux pas ever again. Read on, and get ready to get it radiantly right.
“My foundation settles into my fine lines and wrinkles.”
Knowing that fine lines and wrinkles are inevitable doesn’t mean that you can’t minimize them. First, use an anti-wrinkle, silicone-based primer to fill in imperfections. It will make your skin smooth as silk and act as a barrier between foundation and fine lines. Next, apply a foundation that has more of a satin or natural matte texture (the creamier the foundation, the more likely it is to settle into those crevices!). Finally, set your foundation with a super-sheer powder using a large fluffy powder brush for a natural, even finish.
“My oily skin makes my foundation all cakey and change colour.”
Wearing foundation often causes oily or combination skin types to become slightly shiny throughout the day, leading us to reach for pressed powder. But the combination of oiliness and pigment in the powder can actually change the colour or worse, create the dreaded ‘caked on’ effect. Instead, blot your face with a tissue or blotting papers to remove excess oil, then apply a light application of loose translucent powder.
“I have dry skin and my foundation seems to accentuate that.”
While oilier skin types may get shiny from foundation, dry skin types face a different issue: flaking. Since nobody likes a flake, it’s important that you nourish the skin under your makeup in order to achieve a seamless, natural look. That means drinking tons of water, exfoliating and moisturizing.
Once your skin is smooth and properly hydrated, pick a foundation formula that’s rich in texture and packed with parched skin-loving ingredients like collagen and elastin. Then apply with a wet sponge to stipple it on for oh-so-perfect coverage.
“My foundation slips off my face half way through the day.”
The perennial conundrum: how to keep your “face” on your face? The secret is to provide a good base, which goes back to skin care. When skin isn’t properly moisturized, it can cause an overproduction of oil, resulting in makeup sliding off and becoming besties with your shirt collar.
Consider using a waterproof long-lasting formula and properly buff it into your skin, so it’s not sitting right on top. Then set it with a translucent powder to set the foundation. And most importantly, since oils from your fingers tend to transfer, try your best not to touch your face throughout the day.
“My foundation appears fine in person but looks awful in pictures.”
Today, what with all the snapping, ‘gramming, vining and periscoping everyone seems to be doing, we’re paying a lot more attention to our makeup’s performance. Opt for a formula that’s been specifically formulated for the limelight. A medium-to-full coverage formula with light diffusing properties will ensure you look fabulous on- and off-camera.