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About this brand

We’re beauty, pure and simple. So unattainable looks don’t inspire us, but originality does.  We love being different; from our exotic ingredients, to the shape of our bottles, to our quest for sustainability — we approach beauty in our own way. That means we’ll never ask what you want to “fix” about your hair; we just want to know what you love about it, so we can make you love it even more.