Dry shampoo is all but a necessity in the modern girl’s haircare toolbox – that miraculous hair savior that we all swear by to give our busiest mornings a makeover and free us up to get going (or simply press snooze a few extra times). While oil-zapping dry shampoos are the pros when it comes to keeping roots fresh and clean, neglected ends can be left seriously lacking in luster.Well, it’s time to meet your silky-smooth bestie: dry conditioner is the every-bit-as-important step two that you’ve been missing to fulfill all your dry styling dreams. You wouldn’t skip the conditioner on a hair wash day – so let’s get it into your second (or third or fourth or fifth) day haircare regime! What it is: Nobody wants second-day hair to have a dull matte look with an inclination for frizzing out. Enter The Locks Smith Hydrating Dry Conditioner Spray by Cake. This feather light game-changer instantly gives dull, dry hair a smooth, soft blown out look with weightless shine. How it works: A trio of all-star natural oils are the stars of our show, to revive your style without the harsh chemicals. Argan oil adds serious shine, coconut oil brings back much-needed moisture, and crambe seed oil does double duty to both smooth and actively condition those second-day tresses. But this heavy hitter is no heavyweight: both our formulation and distribution system are specifically designed for all hair types, to ensure even the finest of strands are never weighed down. Beauty bonus: over time, these hydrating oils work to repair and protect damaged ends! How you use it: After cleansing and boosting roots with your fave Cake dry shampoo, spray The Locks Smith Hydrating Dry Conditioner Spray all over hair – paying special attention to those sensitive ends – and lightly brush through. Use in between washes to smooth second-day hair, or as a finishing spray to give your strands a silky-shine infusion. Don’t miss this essential step in your dry styling routine – with Cake’s cruelty-free, vegan, and naturally luxe The Locks Smith, you’ll be giving those overly enthusiastic tresses a smooth blow-out look every morning – no water required!
If you haven’t found the perfect dry shampoo yet, hold on to your hat! Better yet… take it off and shake that glorious head of hair, because it’s time to meet The All Powderful Tinted Dry Shampoo Powder by Cake, which boasts second-day-and-beyond power cleansing that’s designed to knock your socks off! What it is: By nature, powder-type dry shampoos absorb excess oil between washings, but many on the market leave behind that tell-tale powdery white residue, leaving your look less than fabulous. The All Powderful has been formulated in three shades that are tinted to blend flawlessly, disappearing into hair. The result? Fresh, clean and bouncy locks without the colour-compromise! Plus, these gems are great volumizers, adding just the right amount of texture to make styling a breeze. How it works: Cake’s unique cornstarch-based formulas skip the talc and boast seriously powerful oil-absorbing abilities. Arguably the best thing about The All Powderful Tinted Dry Shampoo Powder is that no matter how often you use it, its lack of harsh chemicals ensure that you’re avoiding damage and dryness. So use it on your second, third (and even fourth!) day hair to truly extend your style for days. How you use it: Sprinkle into hands and run through hair in sections, concentrating on scalp and roots. For the most powerful cleanse, let the product sit on your scalp for 1-2 minutes, then lightly blend and brush through. Bonus: this beauty does triple duty… use it to shade-match roots between color jobs or on freshly washed hair for extra bouncy volume! Meet your match: Light: Platinum, blonde, silver, strawberry, and light ginger hair shades Medium: Light brown, medium brown, dark ginger hair shades Dark: Chocolate brown, black hair shades If you’re a dry styling die-hard, you are going to go gaga for Cake’s cruelty-free, vegan, and naturally luxe The All Powderful. Now go transform that lifeless multi-day hair into bombshell hair and give every morning a makeover – no water required!
Beachy bed-head waves are all the rage - and with good reason. There’s something super-sexy about a perfectly undone ‘do that looks trendy without trying too hard. But if you’ve ever tried a traditional beach spray (or spent a day at the ocean), you’re all too familiar with the fact that you have no choice but to wash out those sticky locks the next day. So how do you achieve that sea-tossed look without the endless lather, rinse, repeat? (Hint: it’s easier than you think!) What it is: Beach spray is a versatile hair styling mist that can be used to transform your look by adding texture, volume, and movement. However, because most of these products are driven by salt, your mane is subject to day-of stickiness, day-after dryness, and days-in the-future damage. The Wave Maker Texturizing Beach Spray by Cake is powered by natural sugar to create soft, touchable waves day after day after day. How it works: Unlike salt – sugar’s dehydrating cousin – sugar is a natural humectant which lives to preserve moisture. In The Wave Maker, we pair sugar with aloe vera to smooth and nourish, as well as orange peel and tangerine oils to build soft sheen. The result? A unique, lightweight formulation that defines sea-tossed magic while keeping your hair happy and healthy. Bonus: This styling formula is built for second-day-and-beyond hair, so when you hit end of day, you can just brush it out – no sticky dryness in sight. How to use it… Depending on your natural hair type and texture, using The Wave Maker Texturizing Beach Spray will result in varying looks. Spritz all over dry or damp hair, scrunching along the way, then run your fingers through to separate, add definition and sweet sheen. For extra hold, use the heat of your blow dryer to set. The Wave Maker also makes a great alternative to traditional hot tool setting sprays for second-day-and-beyond styling! For an easy morning style on second-day-and-beyond hair, you can’t go without Cake’s cruelty-free, vegan, and naturally luxe The Wave Maker. So give your morning a boost with a gorgeous ‘I Woke Up Like This’ vibe – no water required!