Jump-start your hair’s volume with Instantly Thick™ Hair Thickening Shampoo. It transforms thin, flat, lifeless hair into full, voluminous hair that shines. A specific blend of Hydrolyzed Corn, Soy and Wheat Proteins called Phytokeratin, penetrates the hair to strengthen and expand each strand. It repairs dry, frizzy areas and transforms thin, flat hair into full, shiny, voluminous locks without any added weight. It helps maintain moisture balance as it increases shine and volume. Start off your day with Hair Thickening Shampoo to ensure that your hair is full and high-volume all day long.