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Whether you go for a deep plum lipstick or a sultry red lip gloss, wearing a statement lip can instantly punch up your look, and even elevate a minimal all-black outfit. But going for a bold colour puts the spotlight on your face, and more specifically, your lips, which means your pout should be in flawless form before you even reach for your favourite colour. Here, learn how to create the perfect canvas for a bold colour.


Flaky or peeling skin on your lips can get in the way of a smooth surface and even prevent lip colour from adhering properly. Solution: Buff your lips with a gentle lip scrub! If you’re short on time, a quick and easy makeup hack for beauty addicts on the go is using your toothbrush while brushing your teeth. Lightly rub the brush over the rough skin to do the job in a pinch.


Dry, cracked lips are not a great canvas to show off your bold lip colour. Preparation is always key! Slide on a bit of moisturizing lip balm to your lips before you reaching for your colour. Your pout should feel nice and hydrated for a flawless statement lip. And don’t forget to blot off excess product [with a tissue] before applying the colour. 

Now that your lips are well prepped, think you’re ready to try THE Statement Lip? Follow our handy beauty tutorial video to pull off this gorgeous colour.