Yes, she’s a sunny blonde, but Vancouver-based Karissa Pukas packs an edge. The creator began her YouTube career as a wavy-haired, girl next door, but her growing collection of tattoos and piercings have since become her beauty trademark. (Also growing? Her YouTube fanbase, currently at 764K and counting.)
It’s no surprise that her fall go-to makeup look includes a deep, matte lip. “I love wearing one,” says Pukas. “It’s bold and daring, yet very elegant.” And we’re obsessed with the way she’s given her intense plum pout a fresh goth spin by pairing it with a nose ring.
Step 1: To prep lips for opaque colour, start with Lise Watier Magnifix Lips Smoothing Long-Lasting Primer so it glides on smoothly. The primer also acts as a fixative, to make your liquid lipstick last even longer.
Step 2: Trace lips with a sharpened Bourjois Contour Edition Lip Liner in Plum It Up, ensuring you don’t overdraw in the corner areas. Make sure it tapers off crisply or it can look messy on the sides of your mouth!
Step 3: To finish, apply a thin layer of Smashbox Cosmetics Always On Liquid Lipstick in Girl Gang. Add a second thin coat for ultra-saturated pigment.
