*Point multiplier applies only to the regular 15 points per dollar for eligible in-store spending. Points issued on the net pre-tax purchase total of $50 or more before taxes of eligible products available and sold only within the Optical by Shoppers Drug Mart(R) departments of participating Shoppers Drug Mart locations. Cannot be combined with any other PC Optimum points promotions or offers or points earning rates based on payment method. See terms & conditions for redemption restrictions. Offer valid July 14 - 20, 2018 at Optical by Shoppers Drug Mart.